Client: Art Buddies is a nonprofit organization that pairs creative mentors with underprivileged kids to help them discover their creative gifts, believe in themselves and dream of a brighter future.
Challenge: Create a campaign that will help more bring in more P.O.C mentors.
Insight: It’s not just making costumes for kids, anyone can be creative.
Solution: By reaching out to student groups on college campuses we are able to bring in a variety of people from diverse backgrounds to the program. We will be utilizing both print, to make posters that will be distributed throughout the campus and the group’s social media pages to gather their attention.