To make Spotify the global authority in music by bringing more visibility to the Global Viral 50 playlist. Your goal is to make the Global Viral 50 playlist a cultural force and the number one reference point for the most buzzworthy artists and hottest tracks in music.
My interpretation: Connect Spotify’s GV50 playlist with those who will make the most of it… Dancers!
Solution: You can’t have Dance without Spotify.
A social media campaign that uses Spotify’s platform and Twitter. 50 dancers, 50 songs, 50 places around the world. Spotify will nominate 50 dance in influencers to help lead the GV50 campaign and have the chance to be titled Spotify’s Global Viral Dancer on International Dance Day. The winner will be determined based on which video stays at the number 1 spot by the end of the day.