SWABS is a product line capable of much more than the average skin or hair care line. With it’s all natural flexible ingredients, SWABS got you covered from head to toe.
SWABS started as Simply West African Black Soap. A miracle soap that can be used for everything from hair to the body. From there, SWABS grew into a full product line with a multitude of capabilities. These 3 ads introduces the rest of the SWABS family.
YouTube and Social
SWABS Stories is the second part to the SWABS campaign that invites naturals and skincare lovers to share their stories secrets and rituals with the hashtag #SWABStories.
SWABS is self funded student project created by me as my final senior project.
Ashley Koudou: Product formulator, Packaging designer, Art director and copywriter
Michael Bryant: Film director, editor
Gabe Broderick: Cinematography, lighting
Curtis Craven: Set Design, sound
Ethan Vander Broek: Production
Models: Nala Ford, Maria Robinson, Taylan De Johnette, Ken Washington
Furniture designed by Harper Comstock (table), Kehayr Brown (side table), Mad Radtke (rug)